Contact Me
Ian E Reid
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
+44 (0)7836 388396

NEW IDEAS & INSPIRATION
Fresh Thinking
Consulting to Help you Reach the Peaks
We all know that getting things done in any business can be a challenge.
Too many conflicting priorities hampered by inefficient processes that have become the norm over time.
I can help you lighten the load, working with you to create space, through operational simplification or bringing to life the new initiative that remains buried under all that other 'stuff' you have to do!
Click the button below, let's have a chat and maybe I can become your new best friend!

Meet Ian
I guess the first & maybe the only question you need to ask, is can this strange man with the weird hair, really deliver anything of value for my business?
The only real answer to that question is, definitely...maybe!
The value delivered however won't be driven from a text book, through an MBA or even a traditional consulting methodology...there is of course nothing wrong with any of those approaches, but you don't need my help as I can’t add value & support to your business in those ways.
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The benefits I bring instead will be generated from 42 years of hard graft, of working in business across almost all disciplines, for some of the worlds largest & most respected companies.
In truth, I offer a blend of insight & imagination mixed with a healthy dose of reality all gained from those years at the coalface.
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Get in touch to learn more about my ethos, my experience & my 'real world' consulting mantra. I'd love to talk to you about doing 'stuff' & more importantly doing stuff faster, better or more inclusively.

More About Me
I began my career in retail, spending 10 years with Kingfisher. From there I moved into Financial Services and enjoyed over 30 years focusing on Commercial & Consumer payment cards, working at a Senior Management level in global organisations including Barclays, American Express and GE.
I am a problem solver with strong leadership skills, a proven ability to drive engagement & a readiness to challenge the status quo. I will try to help you in fresh new ways & am happy to function 'outside of the business rails' or help you reengineer from within.
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From tackling personal decisions to reaching important milestones or launching new initiatives, my job is to use my experience to help your business be more successful.
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If your focus is on enhanced efficiency, I grew up with GE's process improvement mindset, to remove defects from the identified activity & driving cost saving back to your P&L.
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Within my own business, I believe in going the extra mile to make sure you are fully satisfied with my work. I believe in creating partnerships with a purpose, providing tangible value & always striving for significant outcomes.
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Contact me today, let's have an initial discussion to find out more about how I can tailor my services to your specific needs.
Consultancy Service
I work closely with my clients to provide consultancy that is catered specifically to their needs.
Take a look below at the services I offer & get in touch to have some fun...we can work together to see real & sustainable results.
Business Card Services - Strategy, Product Development & Market Placement
If your business is looking at launching a new Corporate, Business or Consumer payment card or looking to improve an existing product offering then talk to me.
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We can work together to develop best in class solutions that your business can be proud of & your customers will value.
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My service can cover the overall wing to wing approach needed to launch a card programme or focus on specific areas of expertise that you may not have in house.
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I am happy to work shoulder to shoulder with your teams to deliver the full solution to market or work solo & simply provide you with an advisory service from which to develop your own overall plan.


Process Improvement & Revenue Enhancement
In every business there are always numerous points of improvement that can be made, either in process efficiency, revenue generation or more often than not in both areas.
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We know this is the case however we are often too close to the day to day short term deliverables & actually 'doing the do' to clearly identify them & to do something to improve the situation.
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I can look at your business from an outside in perspective either from a high level perspective or through taking a 'lean' approach to specific areas where you are feeling operational pain.
Once we've agreed a clear & measurable objective, I utilise a 'change acceleration' model to ensure rapid implementation & sustained results.
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Perhaps there is a cost you are bearing that could be reduced or an up sell opportunity that has been previously missed.
I can look at these with you to drive more value to the overall P&L
Sales &Â Marketing Strategy
For many years in many business units I have built plans and strategies for reaching, engaging & converting target prospects into profitable customers.
I can work with you to harness CRM scoring and profiling to help drive acquisition, programme activation, customer engagement & customer retention.
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We can look at ways to improve the sales funnel & empower the sales teams through data analysis, tactics & objectives.
We can drill down into target setting, forecasting, budgeting & ultimately agree timelines to deliver an overall strategic plan.
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In some ways it's pretty simple, you need to know what you need to achieve - then have a plan to get there.
Simple yes but often hard to focus on due to all the noise.
Many businesses struggle with the work load mid term, sometimes forgetting where they need to be & by when.
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Let me help you drive volume into your business & maximise the potential of every new or existing customer you have.
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Motivational Business & Career Development Talks
Working for a long long time means you gather & benefit from a lot of different experiences, some are good, some are bad, some are insightful & some are just downright funny!
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I'm happy to share these many anecdotes of my life in 'the real office' - always protecting the identity of the innocent & the not so innocent of course - with your teams in a formal or informal breakout session.
Testimonials
Managing businesses & teams of people for so long I know what it means to provide exceptional service & deliver outstanding results.
See what my clients and former business colleagues have to say about the work I’ve done & contact me today to see what I can do for you.

I worked with Ian for 5 years, he's a proven leader with a track record of delivery. Strong in product design and build, creating customer centric propositions and driving the end to end P&L.
Ian has an in-depth knowledge of the Commercial Card market across all segments and creates strong followship within all his teams. Overall a proven payments and card issuing leader who continues to add value to the industry
Marc Pettican
President Barclays Payments

Ian has helped me personally to look again at several areas of our business that we had not been able to focus on for some time.
His analysis added value straight away and his strategic input allowed us to think about some elements of what we do differently.
Ian's approach was considered and provided both business and customer insight, which importantly he linked to realistic outcomes and achievable short and medium term deliverables
Carlo Gualandri
CEO Soldo

I have worked with Ian directly in multiple roles over a number of years, often around card launches and bringing new functionality to the market.
Ian's creativity and his ability to drive real partnerships are two of his biggest assets.
He holds a deep knowledge of the card market in the UK and always brings drive, commitment and a sense of fun when we work together.
Kelly Devine
President UK & Ireland - Mastercard

Working with Ian was extremely collaborative, his approach was to focus on each business discipline, drive out process inefficiencies and ensure that teams work together, rather than in the more traditionally expected silos.
Ian is able to harness individuals and deliver success though a shared vision, a respect of other perspectives and a sense of fun.
Deptendu Khan
Chief Risk Officer

A champion of creative collaboration within the marketing organisation, coupled with a sense of pragmatism that builds real belief and trust across the wider business. Ian has a great end to end view of the way companies operate and is able to identify the opportunity, sell the concept and create the strategic vision to support the overall go to market proposition.
Michael Hunter
Marketing Director

Certainly fun to work with, Ian identified and developed propositions for Corporate Card white label solutions, building strong functional partnerships to create a customer centric marketing strategy that had not been seen in the UK before.
Ian's style is determined but inclusive, where the team is valued and genuinely want to perform
Drew Bish
Head of Marketing - eBay
Contact Me
Ian E Reid
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
+44 (0)7836 388396
